The word Principium is Latin and means “beginning,” “origin,” or “foundation.” It is the root of English words like principle, principal, and primitive, all of which relate to something fundamental or first in order. So, principium literally means “that which is taken first” or “the first thing taken or understood”,the foundational idea or the starting point of something.

The name beautifully reflects the core philosophy of your work at PrincipiumX:

• Returning to the origin of ideas

• Uncovering first principles of innovation

• Aligning the foundational elements, the person, the process, and the place, to create meaningful, lasting innovation

PrincipiumX honors the deeper, original thinking behind any great creation, before methods, tools, or trends. It invites people to go back to the source of their creativity and build from there.